Here is a real situation. Two SAP consultants are equally knowledgeable, equally diligent and equally passionate about their work. Both do a great job at gathering business requirements, configuring the system and getting things done in a reasonable amount of time. One finishes a successful go-live and gets praise from the client. The other is accused of taking too long, not keeping the client properly informed and is cut from the project. The only difference between the two consultants was the amount of time and effort they put into building personal relationships with their clients.